MUMBAI: Studio Blo, a content studio that aims to redefine AI-driven filmmaking, today released a 100% AI-generated film for the Almost Gods × FILA collection.

From Mr India to machine vision: This is Indian filmmaker will guide Studio Blo’s AI film ethics

“Our focus is on using AI to replace the camera, but not the people behind it,” says Dipankar Mukherjee, Co-founder and CEO of Studio Blo, a creative tech firm.  His company has been experimenting with AI in visual media but still relies on human production designers, cinematographers, and directors to shape the final visuals.

“When it comes to the audio, we have largely preferred working with human sound designers & music directors, as we feel that the audio track has a huge role to play in impacting the audience emotionally. Thus necessitating the need for human artists to define it,” he adds. 

Ironically, the firm has also shown just how far AI can go in music creation when guided by humans. The firm created a virtual pop singer named AISHAN, whose voice, musicality, compositions, and final recordings are all generated by AI. The only human involved in Aishan’s production was a music producer acting as a creative director and engineer for the final output. 

The AI-generated artist’s first single, titled Purana Pyar was first released anonymously on FM Radio and created a massive fan following. The company is now creating multiple songs for AISHAN and similar AI popstars.

Read more at: https://yourstory.com/ai-story/machines-dream-of-melodies-bytes-recreate-genius-of-beethoven

If you are a brand manager or brand owner, you must already be sick and tired of hearing this line: “Create & share engaging content consistently to capture and retain consumer attention.”

Every other person is now a brand guru or a content marketing expert, and they are all telling you about visual hooks, slick production hacks, and the best times to post. 

But you have a finite budget. And when it comes to content production, your budgets are shrinking each year, with the lion’s share getting allocated to paid media. 

That makes the “consistent” creation of “engaging content” an uphill task. Especially, when your brand’s content is competing with a daily upload of 700,000 hours of videos on YouTube, 72 Million photos on Instagram, and 1 billion stories on Facebook.

How Studio Blo, led by DIPANKAR MUKHERJEE, is revolutionizing storytelling with AI in Film & Fashion.

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