YourStory

When machines dream of melodies: Can bytes ever recreate the genius of Beethoven? “Our focus is on using AI to replace the camera, but not the people behind it,” says Dipankar Mukherjee, Co-founder and CEO of Studio Blo, a creative tech firm. 

His company has been experimenting with AI in visual media but still relies on human production designers, cinematographers, and directors to shape the final visuals. “When it comes to the audio, we have largely preferred working with human sound designers & music directors, as we feel that the audio track has a huge role to play in impacting the audience emotionally. Thus necessitating the need for human artists to define it,” he adds. 

Ironically, the firm has also shown just how far AI can go in music creation when guided by humans. The firm created a virtual pop singer named AISHAN, whose voice, musicality, compositions, and final recordings are all generated by AI. The only human involved in Aishan’s production was a music producer acting as a creative director and engineer for the final output. 

The AI-generated artist’s first single, titled Purana Pyar was first released anonymously on FM Radio and created a massive fan following. The company is now creating multiple songs for AISHAN and similar AI popstars.

Read more at: https://yourstory.com/ai-story/machines-dream-of-melodies-bytes-recreate-genius-of-beethoven