Social Samosa

If you are a brand manager or brand owner, you must already be sick and tired of hearing this line: “Create & share engaging content consistently to capture and retain consumer attention.”

Every other person is now a brand guru or a content marketing expert, and they are all telling you about visual hooks, slick production hacks, and the best times to post. 

But you have a finite budget. And when it comes to content production, your budgets are shrinking each year, with the lion’s share getting allocated to paid media. 

That makes the “consistent” creation of “engaging content” an uphill task. Especially, when your brand’s content is competing with a daily upload of 700,000 hours of videos on YouTube, 72 Million photos on Instagram, and 1 billion stories on Facebook.

Here’s an analogy I often use to describe the brand manager’s predicament. Earlier, running a brand used to be like flying a hot air balloon over Cappadocia. Get the right fuel, paint it bright, add your message, and you will be assured that people will spot it. 

Sure, you were competing for eyeballs with many other balloons in the sky. But to increase your visibility, you could simply change the colours, add some fairy lights, rethink your message, and if nothing else worked – increase your font size!

But as a brand manager today, it’s more like being responsible for one tiny, twinkling star in the night sky. The people looking up at the sky have a billion other things to look at. They don’t care how big you are, or what promise you hold for them. They keep shifting their gaze, scrolling across an infinite TikTok feed of shiny, bright objects with the attention span of a goldfish.

https://www.socialsamosa.com/guest-post/ai-powered-advertising-brands-scale-content-production-8622914