CNBC TV 18

Dipankar Mukherjee, Co-founder & CEO of Studio Blo, believes that AI will raise the bar for human influencers. His company recently created Aishan, an AI-generated pop star, in collaboration with the India Today Group. Aishan doesn’t just sing and star in music videos—he has a social media presence, collaborates with human creators, and engages with fans just like any other influencer.

“The influencer industry is about to be disrupted massively,” Mukherjee says. “Once Aishan has his own clout, following, and social currency, brands will inevitably want to collaborate with him. Human influencers need to bring more authenticity and better storytelling to the table to stay relevant.”

Read more…