ABP Live
By Dipankar Mukherjee
There’s a quiet revolution happening. It’s not wearing a hoodie or yelling about disruption on LinkedIn. It’s not even asking for your attention. But it’s changing the way content is made, shared, and consumed, with Generative AI.
We’re living in times where attention spans are shorter than a reel, and brand loyalty lasts just about as long as your last phone battery. Every brand, creator, and corner shop with an Instagram handle wants to break through the noise.