Bisk Farm launches new Top Gold campaign featuring Hrithik Roshan

Bisk Farm has launched a new campaign for Top Gold, fronted by Bollywood actor Hrithik Roshan. The film aims to strengthen the brand’s premium positioning within the biscuit category through a cinematic narrative and high-impact visuals tailored for digital audiences.

Set in a polished, stylised world aligned with the product’s premium cues, the campaign uses contemporary storytelling and visually striking frames to build recall and consumer engagement. The narrative positions Top Gold as a biscuit that fits moments of indulgence, confidence, and everyday aspiration.

The production integrates AI-driven visual development by Studio Blo, enabling the creation of enhanced environments and scaled visual execution.

The film is produced by Morani Mediaworks and directed by Karan Malhotra. The project is produced by Shaza Morani.

The campaign is currently live across digital and social media platforms.